Variable Data Printing (VDP) or Variable Information Printing (VIP) refers to the printing of
unique data (Name, Account Number, etc.) on your cards, carriers or personalized letters and envelopes.
Still confused? Think of it as a mail merge letter (merging customer data with static data in a word
processing program like MS Word) but on a more sophisticated level.
Here's an example:
Letter Template Before Variable Data Has Been Merged:
Dear [merged data: first name],
Thank you for your expressed interest in Plastic Resource, Inc., a Minnesota based printing company
specializing in variable data printing and litho printing on plastic...
Letter After Variable Data Has Been Merged with Template:
Letter 1:
Dear John,
Thank you for your expressed interest in Plastic Resource, Inc., a Minnesota based printing company
specializing in variable data printing and litho printing on plastic...
Letter 2:
Dear Nancy,
Thank you for your expressed interest in Plastic Resource, Inc., a Minnesota based printing company
specializing in variable data printing and litho printing on plastic...
---- Example ends here.
As you can see, the variable data source (list of first names) has been merged with the letter to
create a more personal experience. This in turn helps increase customer loyalty and repeat business.
Plastic Resource houses state-of-art-technology capable of high-speed printing, the highest visual
resolution printing, and 100% in-line camera verification for an added level of data security.
Our team of experts can set-up and manage the customer data for you, or you can provide us with
preformatted / print-ready data.
